Audience personas help you develop empathy for your target audiences and filter your messaging for greater impact. Take a step closer to clear communication that compels your audience to action. Outcomes:
1) Identify your primary target audience for marketing,
2) Build a draft of your ministry's audience persona, and
3) Develop a messaging plan based on your audience persona.
Field of Study: Communications and Marketing, Intermediate (builds on a basic program, most appropriate for persons in a mid-level position with operational and/or supervisory responsibilities), Prerequisite: 3+ years leadership experience or CCNL enrollment, Group Live. Session is worth 1.5 credits
Dan Kennedy is Executive Director of Kumveka. Dan's journey has taken him from brand management at Procter & Gamble to Christian retail and publishing, and then three years serving in China doing business as mission. It's there God gave him the vision for Kumveka, which he founded in 2009. He holds a degree in marketing from the University of Missouri-Columbia. Dan lives in Richmond, Virginia, with his wife and four children.